Business New Year Series Part 1: 7 Tips for Planning Your 2022 Business Goals

December 6th, 2021

It's hard to believe, but 2022 is almost upon us! Let's hope it's one where we can put the worst of the COVID-19 restrictions and lockdowns behind us.

With the New Year just around the corner, there's no better time to start planning your 2022 business goals. The right goals can provide your business with the direction it needs to succeed. 

This article is part of a three-part series where we detail how to set business goals for success, set KPIs to reach those goals, and analyse business performance to stay on track towards your goals.

Here are our top 7 tips to help you set the right goals for your small business.

    Tip 1: Use the SMART goal-setting framework

    SMART is an acronym for a framework that helps you to avoid setting vague goals. SMART goals help to keep you accountable. They are:

    • Specific (for example, don't make it vague like saying 'increase sales'. Instead, state how much you want to increase your sales).
    • Measurable (expressed in numerical terms).
    • Achievable (in other words, realistic. They can be challenging to achieve, but they shouldn't be wildly optimistic. Otherwise, they can end up becoming demotivating over time, rather than motivating for you and your staff).
    • Relevant
    • Time-bound (in other words, they should have a deadline).

    Tip 2: Set up short, medium and long-term goals

    It's important to set goals for short, medium and long-term timeframes:

    • short-term goals should have deadlines within the next twelve months.
    • Medium-term goals should have a two to five-year timeframe.
    • Long-term goals should be for timeframes for achievement that are more than five years into the future.

    These goals should be consistent with each other. For example, your short-term goals should help you make progress towards achieving your long-term goals.

    Tip 3: Involve your team members 

    Involving relevant employees in the SMART goal-setting process helps to get their 'buy in' and commitment. People like to feel that they are consulted and involved in decisions that will affect their working lives. 

    Your team members may also be able to provide you with valuable suggestions about how your business goals can be achieved.

    Tip 4: Designate accountabilities

    Designating accountabilities for achieving your SMART goals helps to ensure that there is the necessary focus on achieving them. You can designate different individuals or teams to be accountable for achieving different goals that are most relevant to their roles.

    Tip 5: Put your business goals in writing (and communicate them to all relevant staff) 

    Putting your SMART business goals in writing and clearly communicating them to all relevant staff helps to avoid any confusion. This can also help with motivation and accountability. 

    Tip 6: Provide the necessary resources

    You will give yourself and your team members the best chance of achieving your SMART goals if you ensure that all the necessary resources are available. This could include human resources, physical resources (such as the latest technology or equipment) or financial resources. This relates to 'Achievable' — if you don't have the right resources, the goal isn't going to be achievable. 

    Tip 7: Set up regular review dates

    Business goal setting is not a 'set and forget' process. It's essential to set up regular review dates as part of the business plan process. This will help you to monitor progress towards achieving your SMART goals so that you can take corrective action if necessary to keep you heading in the right direction.

    SMART Template

    With the template below, have a go at setting goals for your small business. Once you've got your goals written down, it's time to move on to part two: Setting KPI's to Reach Your Business Goals. We walk you through how to break down your goals into KPI's and processes to ensure you aim high, keep on track and succeed.

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